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For brands and businesses

YouTube strategist for brands and businesses

You have a business, a budget, and something worth showing. What you might not have is someone who knows how YouTube actually works. I help companies that aren't native creators launch a channel or fix one that isn't working.

Book a call See the proof
Sound familiar?

Big on social, new to long-form

Shorts or other platforms are working, but long-form YouTube plays by different rules and the views aren't carrying over.

A channel that isn't moving

The team is putting videos out, but views and subscribers aren't following, and nobody can say exactly why.

Budget, but no playbook

You can fund production, but no one in-house knows what makes people click, keep watching, and come back.

YouTube for brand awareness

You want a channel people watch for its own sake, building the brand while sales happen in the background.

How I help
01

Strategy and positioning

What the channel is, who it's for, and the formats and topics that fit both your brand and YouTube. For an existing channel, it starts with a full audit.

 02

Packaging: titles and thumbnails

A repeatable system your team can run, so every video gives people a reason to click.

 03

A production system that lasts

Workflow, crew, and team buildout, so the channel keeps producing without you reinventing it every week.

 04

Ongoing creative direction

Weekly calls and feedback on videos before they go out. The creative lead your company doesn't have in-house.
Proof it works

$150K exit

Top 10 Trends. Built from zero to 1M+ subscribers in under 18 months, then sold. The channel was acquired and rebranded by the buyer.

Patrick Smith@TheSmithPlays

200K→1M+

ArcadeCloud at Omnia Media. Built the channel from scratch inside a company, and managed the animators and creators.

@ArcadeCloud@ArcadeCloud

20.3M views

Reality House S3. Executive Producer and Creative Director for KianAndJc, delivered on a $350K budget.

@KianAndJc@KianAndJc
What partners say
"We built one of the first successful content houses together and then built an entirely separate 1 million+ sub channel. Matt's now absolutely cracked at production and has recently put together some insane projects against stupid odds. Great guy too!"
Patrick Smith

Patrick Smith

@TheSmithPlays  ·  Co-owner, Top 10 Trends  ·  22.1K views on X

"Matt Cobuzio was an amazing Producer and Director at Reeezy Productions. He worked extremely well with talent, stayed calm and creative under pressure, and consistently thought on his feet when challenges came up. His instincts and problem-solving made our videos better, smoother, and more engaging. Matt was reliable, collaborative, and a HUGE asset to the team. 10/10 highly recommend."
David Alvareeezy

David Alvareeezy

3.22M subscribers  ·  4-year client  ·  Verified on YTJobs ↗

Investment

Every engagement is scoped to the business and the channel. Options range from a single strategy session to ongoing creative direction. Send a note about what you're trying to do. More on how consulting works.

Questions
Do we need an existing channel?
No. I can help you launch from zero or fix a channel that isn't working. Top 10 Trends was built from nothing to more than 1 million subscribers in under 18 months, then sold.
We do well on Shorts or other social platforms. Why isn't long-form YouTube working?
Long-form is a different game. People choose a video from a title and thumbnail, then decide in the first seconds whether to keep watching. What works in a short feed often doesn't carry over. The fix is usually in the packaging, the format, and the topics, not in posting more.
Will the channel feel like an ad?
It shouldn't. The channels that build a brand give viewers a reason to watch for their own sake. The business benefits in the background through awareness, trust, and an audience that knows who you are.
Do you make the videos?
I lead the creative and build the system. No editing is included in any plan. I work with your team or editor, or help you hire and manage one. For bigger builds I work as a showrunner or executive producer.
What does it cost?
It depends on the scope. Options range from a single strategy session to ongoing creative direction. Send a note about the business and what you want YouTube to do for it.
Do you work with companies outside Florida?
Yes. Most of the work is remote over video call. I'm based in Florida, so companies there can add in-person sessions, and I travel for shoots and team buildout when it helps.
How do we get started?
Email matt@cobuzio.com and tell me about the business and the channel, if you have one. I'll take a look and reply with next steps.

Running YouTube for a business?

Send a note about the business, the channel if you have one, and what you want YouTube to do for you.

matt@cobuzio.com