Case study

Top 10 Trends: zero to 1M+ subscribers, then a $150K exit

Built from zero to more than 1 million subscribers in under 18 months, then sold. The channel was acquired and rebranded by the buyer.

Book a call Packaging strategy

Results

0→1M+

Subscribers, from a standing start

<18 months

Time to a million

$150K

Brand exit. Channel acquired and rebranded by the buyer

The build

Top 10 Trends was co-owned with Patrick Smith (@TheSmithPlays). Before it, we built one of the first successful content houses together. Then we built this channel separately, from nothing, to more than a million subscribers.

It's the clearest proof that the systems I teach work: topic selection, packaging, and a publishing cadence that compounds. A channel built on those systems is an asset. This one sold.

What Patrick says

"We built one of the first successful content houses together and then built an entirely separate 1 million+ sub channel. Matt's now absolutely cracked at production and has recently put together some insane projects against stupid odds. Great guy too!"