15 years. 2B+ views.
$150K brand exit.
I help YouTube creators fix the packaging, strategy, and production gaps silently costing them growth.
Good content, flat growth
Strong videos that aren't getting distribution because of weak packaging — fixable with the right system.
Creator-led brands scaling up
Creators moving from solo to team-based production who need systems, not just strategy.
Stuck at a subscriber ceiling
Channels at any stage that have plateaued — whether that's 1K or 500K — and need a new approach to break through.
Production without direction
Teams with budget and crew but no clear creative framework driving consistent, high-retention output.
Channel audit + growth diagnosis
A forensic breakdown of what's working, what's failing, and why. CTR, retention, titling, thumbnails, topic selection, publishing cadence — all of it laid out clearly.
Packaging strategy — titles + thumbnails
A repeatable system for high-CTR packaging. Formula banks, power words, A/B frameworks, and brief templates your team can run consistently without you.
Content and production strategy
Topic selection frameworks, retention-first scripting, production workflows, and crew buildout guidance — so output scales without losing quality.
Ongoing strategic advisory
Weekly calls, performance review, real-time feedback on upcoming videos. The thinking partner your team doesn't have in-house.
2B+
Cumulative views across channels produced, led, and grown across 15 years
$150K
Brand exit — Top 10 Trends, 0 to 1M+ subs in under 18 months, then sold
Channel acquired & rebranded by buyer2× revenue
Chef Ange — channel revenue doubled through packaging strategy in under 12 months
@ChefAnge
DavidAlvareeezy
Lead Producer & Creative Contributor — 4-year partnership across hundreds of videos
Poppies Studios
Lead Producer & Creative Contributor — co-built channel from the ground up with David Alvareeezy and Hunter March
KianAndJc
Executive Producer & Creative Director — Reality House Season 3
Zach Justice
Line Producer / UPM — Vybes Villa reality dating series
Joey Graceffa
Producer, Director & Camera Operator — multi-format YouTube productions
LaurDIY
Producer, Director & Camera Operator — Amateur Artist Series
MrRoflWaffles
Video Editor, Thumbnail Designer & Channel Strategist — end-to-end creative execution
ArcadeCloud (Omnia Media)
Channel Creator & Production Lead — built from scratch, managed animators and creators
Chef Ange
YouTube Growth Consultant & Coach — channel strategy, positioning and packaging
For the Love of Lena
Director — reality series starring Lena Nersesian & Adam22, produced for and aired on No Jumper
David Alvareeezy
Patrick Smith
Milo (MrRoflWaffles)
Angelo Todaro (Chef Ange)
Based in Sarasota, Florida
I live and work on Florida's Gulf Coast. If you are a creator or creator-led brand anywhere in Florida, we can do this in person.
Across the state
Regular work with creators in Tampa, St. Petersburg, Orlando, Miami, Fort Lauderdale, Boca Raton, West Palm Beach, Naples, Jacksonville, and St. Augustine.
Remote worldwide
Most of the work is remote. Audits, packaging systems, and weekly strategic advisory run the same over video call from anywhere in the world.
On location when it matters
Fifteen years of on-set producing across Los Angeles, New York, and Florida. I travel for shoots, showrunning, and team buildout when a project needs someone physically in the room.
Let's work together.
Open to freelance, consulting, and full-time roles in the YouTube and creator economy space. Based in Sarasota, Florida, working with creators across Florida and remotely worldwide. Let's talk.
matt@teamplayback.com